5 Rules for Choosing a Business Name & Your Logo Design

If you’re starting out as a business then you’d be considering a business name and how to use it in your logo. Here are five rules to keep in mind. By Emily Woodward


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By Emily Woodward

Choosing the perfect business name and logo design are the key to starting a branding strategy on the right foot. These are some of the most important steps you’ll need to go through when starting a business. Choosing a weak name or a botched logo design will not put you on the road the success. On the contrary, it will make your job much more complicated and you might even end up having to rebrand before you’ve even had your first sale.

The first thing you need to do is to realize just how important your company’s name and logo are. They both appear on everything, from your website to your merchandise to your social media profiles. In other words, your business name and your logo are the first things your audience is going to see, so make sure they’re perfect for your brand.

Because of how big their impact is, your business name and logo must offer the right first impression. They are to a business what clothes are to a person. You wouldn’t go on a date dressed badly, would you? Well, a potential customer coming into contact with your business for the first time is basically you going on a first date with someone you really really want to woo.

Present your company the right way, and it won’t matter if your offices are in a basement or on the twentieth floor of a fancy building.

Creating a successful business means starting with the basics, especially when it comes to brand marketing. From your business name, tagline to your logo design, everything needs to be on track.

But, this is all easier said than done, which is why we’re writing this article. By following the five guidelines below, you’ll be able to come up with the perfect business name and create the right logo that goes with it.

So folks, keep on reading!

Choose an easy to spell and remember name

This seems obvious, and yet, quite a number of entrepreneurs and startup owners make the mistake of choosing a name that’s too complicated and bad. Sure, it might be stylish, but your customers will definitely not remember you. Your audience should be able to google your name easily and find you without going through intensive research.


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Examples of famous and successful companies with easy names to remember include Nike, Puma, Apple, Supreme, Pepsi, Lego, Nokia, Nikon, etc…

As you can see, all these companies’ names have one thing in common: they’re easy to remember, and they’re short, which takes us to our next guideline…

Choose a short name

This is vital. Why you ask? Simply because a short business name is easier to remember than a longer one. But not only that. A long name will not be able to fit in a business card, for example. And this is primordial for promotional purposes, because the longer your name is, the more difficult it is to use it in your marketing efforts.

A short name also looks better when displayed on a billboard or an ad, or when used to create a domain name for your company. So keep it as short as you can.

Make sure your name relays information about what you do

The best names are the ones that make it easy to understand what products and services you offer as a company. Chances are, your company is not going to become an international brand. Still, making sure your name relays information about your industry is a good way to brand your small business. Giving your potential audience and customers a clue about what kind of services you provide is a good way to grab their attention and retain it.


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Make sure your logo reflects your company’s values and principles

Just as your business name should reflect what your company does, your logo should reflect your startup in an honest, yet original way. When it comes to business, transparency is key. It might sound obvious, and yet, so many companies rely on copying their competitors or on getting “inspired” to create a logo.

So, make sure your logo design contains all the elements that make you unique, maybe you can use a symbol to describe your services or a specific color scheme that has to do with your industry.

Avoid adding in too much detail

Finally, too much detail might kill your logo and make your company look cheap. Simple logos are also easier to recognize and remember, so avoid adding too much detail to the one thing that is meant to represent you visually. And don’t forget, clean, sleek designs are always the way to go.


Coming up with a business name and a logo might be the first steps to create a company, but as simple as they might seem, they are crucial to your brand’s wellbeing, so make sure not to botch them.

Author Bio

Emily Woodward is a digital marketing executive who follows her passion for writing via freelance work.